Resumo Este artigo tem como objetivo compreender como o trabalho institucional influenciou a implementação do Roteiro Turístico Sentidos do Campo (RTSC), localizado em duas cidades do Paraná, entre 2009 e 2018. Trata-se de um estudo de caso qualitativo descritivo, cujos dados foram coletados por meio de entrevistas estruturadas, observação não participante e documentos, analisados por meio da análise de conteúdo temática. Os resultados mostraram que a implementação do percurso se baseou na criação, manutenção e interrupção do trabalho institucional e na alteração dos pilares regulatórios, normativos e cognitivos do campo organizacional, envolvendo diferentes atores (públicos e privados). A principal contribuição teórica da pesquisa foi identificar os tipos de trabalho institucional e conciliá-los com tipologias de pilares institucionais. Além disso, tem implicações práticas para formuladores de políticas públicas e atores organizacionais, com o objetivo de estabelecer e institucionalizar um cluster de turismo nas áreas rurais, considerado uma fonte de desenvolvimento econômico regional.

Abstract This article aims at understanding how institutional work influenced the implementation of the Tourist Route Senses of Countryside (TRSC), located in two cities in Paraná, Brazil, between 2009 and 2018. It is a descriptive qualitative case study, whose data were collected through semi-structured interviews, non-participant observation, and documents, which were analyzed using thematic content analysis. Results showed that the implementation of the route was based on creation, maintenance, and interruption of institutional work, and on alteration of the regulatory, normative, and cognitive pillars of the organizational field, involving different actors (public and private). The main theoretical contribution of the research was to identify the types of institutional work and to reconcile them with typologies of institutional pillars. Also, it has practical implications for public policymakers and organizational actors, intending to establish and institutionalize a tourism cluster in rural areas, considered a source of regional economic development.

Resumen Este artículo tiene como objetivo comprender cómo el trabajo institucional influyó en la implementación de la Ruta Turística Sentidos del Campo (RTSC), ubicados en dos ciudades en Paraná, Brasil, entre 2009 y 2018. Es un estudio de caso cualitativo descriptivo, cuyos datos fueron recolectados a través de semi entrevistas estructuradas, observación no participante y documentos, que fueron analizados mediante análisis de contenido temático. Los resultados mostraron que la implementación de la ruta se basó en la creación, mantenimiento e interrupción del trabajo institucional, y en la alteración de los pilares regulatorios, normativos y cognitivos del campo organizacional, involucrando a diferentes actores (públicos y privados). La principal contribución teórica de la investigación fue identificar los tipos de trabajo institucional y conciliarlos con tipologías de pilares institucionales. Además, tiene implicaciones prácticas para los formuladores de políticas públicas y los actores de la organización, con el objetivo de establecer e institucionalizar un grupo turístico en las zonas rurales, considerado una fuente de desarrollo económico regional.

Abstract Purpose This study aims to present a guide for using grounded theory methods for exploring organizational phenomena of the new online era. Design/methodology/approach A reflexive account is adopted on how one can build upon the foundations of traditional offline grounded theory for conducting grounded theorizing with online-based data. Findings Guidelines for conducting grounded theory on online contexts are presented for crafting research questions, gathering online data and using consolidated methods for analyzing online data. This study shows future and present challenges posed by the new online era for grounded theorizing, as well as helpful lessons to be learned from traditional offline grounded theory to mitigate them. Research limitations/implications The implications are helpful for established qualitative organizational scholars that are yet to catch-up in the boundary spanning process of using the digital sources of data in grounded theory. They are equally helpful for newcomers on qualitative grounded theory by guiding them on where and how to start these challenging research endeavors of grounded theorizing in this new online era. Originality/value Scant attention has been given on applications of grounded theory in the new online era. The differences between online and offline settings have not been clearly defined to this date, and neither do guidelines exist for how qualitative grounded theorists can take advantage of online data to build theory about new organizational phenomena emerging in the online era.

Abstract: This article aims to construct and validate an instrument for measuring the factors of organizational culture that influence cooperation in technological innovation between research institutes and firms, nominated “Evaluation of Organizational Culture for Cooperation in Technological Innovation (EOC-CTI)”, applied to the reality of Brazilian organizations. The sample was composed of 324 respondents from 58 large and medium firms and 41 public and private research institutes, from various locations in Brazil. The method adopted was the Exploratory Factor Analysis. Among the main contributions, an instrument that expands the discussions about the values and management practices for cooperation in technological innovation based on organizational culture is proposed. For firms and research institutes, there is the proposition of values and systematic management practices that contribute to the achievement of results through cooperation in technological innovation.

Resumo A formação de redes entre empresas e stakeholders do setor de comunicação com os ambientes de interesse da atividade econômica se destaca como tema de interesse na área. Assim, o presente artigo se propõe a mapear e analisar as interações sociais na produção e distribuição cinematográfica no Brasil, apresentando as relações em rede como forma de gestão dos atores econômicos atuantes na indústria brasileira de cinema. Para tanto, foram coletadas informações disponibilizadas no Observatório Brasileiro do Cinema e do Audiovisual sobre os filmes brasileiros lançados entre 1995 a 2015. Como resultado, verificou-se que nesse período foram lançados 1.251 filmes, sendo identificadas 613 produtoras e 218 distribuidoras. Apenas 53 produtoras se envolveram em coproduções e em apenas 137 filmes houve codistribuição. Por meio da análise das medidas estruturais da rede foi possível verificar que o mercado cinematográfico brasileiro é concentrado e possui poucas relações de cooperação.

Abstract The formation of networks comprising firms and stakeholders from the communication industry with the environments of interest for this economic activity is noticed as a topic of interest in the area. Thus, this article proposes to map and analyse the social interactions in the Brazilian cinematographic production and distribution, presenting network relations as a way of management of the economic actors operating in the Brazilian cinema industry. Data were gathered through information available in the Brazilian Observatory for Cinema and Audio-visual about Brazilian movies released between 1995 and 2015. As results, it was verified that in this period were released 1,251 movies, being identified 613 producers and 218 distributors. Only 53 producers were involved in co-productions and only 137 movies were co-distributed. Through the analysis of the social network structural measures, it was possible to verify that the Brazilian cinematographic market is concentrated and has few relations of cooperation.

Resumen La formación de redes entre empresas y stakeholders del sector de comunicación con los ambientes de interés de la actividad económica se destaca como tema de interés en el área. Así, el presente artículo se propone a mapear y analizar las relaciones sociales en la producción y distribución cinematográfica en Brasil, presentando las relaciones en red como forma de gestión de los actores económicos actuantes en la industria brasileña de cine. Por lo tanto, hemos recogido información del Observatorio del Cine y Audiovisual de Brasil en películas brasileñas publicadas entre 1995 y 2015. Como resultado, se encontró que durante este período fueron estrenadas 1.251 películas, identificando 613 productores y 218 distribuidores. Sólo 53 productores se involucraron en coproducciones y en sólo 137 películas hubo codistribución. Por medio del análisis de las mediciones estructurales de la red fue posible ver que el mercado del cine brasileño se concentra en pocas relaciones de cooperación.

Abstract This research investigates managerial risk perception regarding internationalization of small and medium-sized enterprises in the Brazilian context. We examine how managers' perception of risk influences firms' degrees of internationalization. Likewise, we assessed how risk perception is influenced by managers' cognitive traits, such as tolerance for ambiguity and cognitive style. We provided empirical evidence for the relationships we proposed through a partial least squares structural equation model with data gathered from a survey of 149 SMEs from the State of Paraná, Brazil. Our results suggest that managers' tolerance for ambiguity is only significant for explaining risk perception for the managers with a preference for a deliberative style. Still, the research suggests that the Brazilian SMEs in our sample presented a higher degree of internationalization even when their managers perceived higher levels of risk.